Design Enterprise Report

Yesterday, at precisely 1:32pm, i handed in the final hand-bound copy of my design enterprise report….

Oh my! Relief and freak out until i get the results all mixed up into one bundle right there!! Going a little crazy because it’s worth a substantial percentage of my final degree marks… and i don’t get to find out how i did until May… but i’m pretty please with how it turned out. I think i’ve managed to cram in all the information i wanted, it has lots of analysis, lots of ideas, lots of imagery and it tells my story effectively… and it looks pretty!

Bound Report (1)Bound Report (2)Bound Report (3)Bound Report (4)Bound Report (5)Bound Report (6)Bound Report (7)Bound Report (8)

What do you think? Pretty?

Wanna know a little about what’s inside?

I won’t bore you with all the little details, nobody wants to read about finances (ugh maths) or the ins and outs of blue print models and swot analysis… blah blah blah!

Basically my report did just what it says on the back cover:

Using a variety of research methods this report outlines how to establish an Edinburgh based handmade jewellery brand centered on the essence of storytelling. Chloe Henderson believes storytelling is important and using the skills of jewellery making as a medium, a fan-fiction is created in a 3-dimensional, wearable form. This promotes a love of stories, it adds value and creates magic. Branding certifies Chloe Henderson as a non-fiction business, planning summarizes if the business will be able to run, market research tells of who will be interested and goals are set in place to make this fantasy a reality.

The prospect of starting  business based around storytelling excites me immensely! I can’t wait to get started!

The part of this report i enjoyed writing the most was the market research, because i got to figure out who was going to be interested in the work i’m creating.

Here is another little excerpt from my report on market research:

Looking beyond just the typical demographics of people who like buying and wearing jewellery is important for this business as Chloe Henderson creates niche items of jewellery and artwork for niche fanbases. Storytelling, love for words, love for novels, poetry, films, television shows, anime, etc. and an obsession with a multitude of fanbases is what makes the work created unique; and Chloe Henderson needs to reach out to the consumers who will be just as passionate about the work created as the creator is.

 The reason storytelling is so important to me is because I actually belong to these niche groups, I am an obsessed fangirl of various popular storytellers and fantasy characters and they bring such richness into my life that adding my own take, drawing inspiration from and creating 3-dimensional fanfictions is just about the best thing I can think of to do with the jewellery making skills I have learned. “People don’t buy what you do, they buy why you do it.”(Simon Sinek) and my obsession with the stories my work is created around will be the reason customers want to buy into Chloe Henderson.

Often, these people create their own stories, and this will be the main customer base that needs to be attracted to my venture; for the satisfaction of working for and more importantly with such communities. It will be these communities I will turn to when I need inspiration, co-designers, when I need help, because “when you connect with them, people want to help you” (Amanda Palmer) especially when creating a product they will be interested in, by involving the stories they are passionate about.

Now, i just need to work on finding these people!!

Also, as part of my market research i conducted a little online survey. Thank you to everyone who filled it in, you all rock, and a special congratulations to Caitlin Garret who won my prize draw. Here she is with her new Shine (Faery Wings) earrings:

Caitlin Garret with her winning Faery Wing Earrings (2)

The first question i asked was: Why do you believe storytelling is important? and some of the answers were really beautiful, and very worthy of sharing with you:

“To encourage creativity and imagination – to make the seemingly impossible, possible.”

“Because when real life gets a bit too messy, its good to be able to escape into someone else’s story for a while.”

“Imagination is an important part of a human life. It’s like a muscle that needs exercise. It’s well developed in childhood but can diminish in later life. I think it’s important like keeping a trim belly. Imagination is attractive in a human and storytelling is key to this. Not to mention the tradition aspect.”

“Storytelling is important because it inspires you to be creative and use your imagination. To put yourself in the story and feel what the characters are feeling. It lets you leave reality just for a moment and that is long enough to inspire you to continue on!”

“Stories give us the freedom to escape our mundane daily lives and fall into worlds full of possibility and wonder. The world is full of stories and stories are full of worlds.”

“Storytelling is everywhere. Narratives are the way that we contextualize everything. We learn from them, we laugh, we cry. To be human is to tell stories.”

“because it is fundamentally what makes us human, without stories we would have no creativity or art, no concept of future or past or things beyond our immediate experience.”

“Stories take us away from our mundane everyday lives and allow us to get lost in our imaginations.”

Escaping. Creativity. Imagination. Learning. Passing on history. and right there is the answer to why storytelling.

Business plan written… now, i just need to start a business and make it successful!!

No pressure!

When i see these posters (that are actually real and not just for fake evidence!!) plastered all over my home town i know i will have made it!


Off for a nap…..

Chloe out.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s