NESTA Part 2 – Getting Off The Ground part 3

The last post was all about mission statements… what now? Well this time i am on to evidence modeling… not as dull as it sounds!

So, what is evidence modeling?

“Determining a vision for you and your business is usually a simple task for an entrepreneur. You have an idea in mind that you’re passionate about, and you’re determined to make happen. But can you articulate that vision? Can you describe it or draw it, and above all do you understand how your vision might take shape as a business? There’s a process called Evidence Modeling that can help you explore these questions.” So, basically it’s a tool to help me figure out the shape of my future business.

Here is my evidence modeling:

ScreenHunter_01 Apr. 11 01.57


Evidence helps prove the viability of the idea. So i now have to imagine what my business will be like if my vision succeeds. And a great way to do this is to mock up future evidence of success… so for me an exhibition poster (especially for somewhere like the Dovecot Studios!) would be an example of me having made it!

Fake Evidence


Can you see it?!


Stay tuned for the next installment!

Chloe out.


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