NESTA Part 2 – Getting Off The Ground part 2

So, if you read the previous post, you’ll know i was off looking at mission statements.

What is a mission statement?

In the workshop it was defined as: a clear, concise summary of what you do and why you do it. Should be realistic and motivational and only about 3-4 sentences long. You should be able to pitch it in an elevator before you hit the right floor (which i am so trying out next time i’m in an elevator!).

Instead of giving you my little statement, which is in it’s baby stages… a bit of a diamond in the rough at the moment! i’ve gathered some good ones from the wonderful internet! Enjoy!


“Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

Clear, concise, and i know exactly what they do.



“To provide a global trading platform where practically anyone can trade practically anything.”

Like amazon’s statement, ebay’s is really clear and really concise and gets to the point in one simple sentence. I like the idea of my own statement being just a single sentence, but i know my mind is more complex than that!



“To grow a profitable airline where people love to fly and where people love to work.”

Simple and brilliant.



“The ethos of Lauder Jewellers is to design and make the highest quality jewellery here in the UK, working with some of the finest craftsmen available, from the initial design, post production and throughout the whole making process every care and attention to detail is monitored very closely, it may cost a little more than the mass produced jewellery regulary seen, but the finished product will have the individual flair, design & finish that will endure a lifetimes wear.”

I like this one, as a jeweller i know exactly what it is they do, the language used is easy for a non-jeweller to understand and it’s clear the products they create are something worthwhile.


jane gowans

“Jane Gowans is a Scottish-based contemporary jeweller, on a mission to present everyone with the opportunity to wear accessories they truly love. A passion for contemporary experimentation and traditional craft practice results in simple, stylish pieces that engage male and female audiences alike.”

I think i would do mine in the first person narrative, but i like Janes as an example of someone who is doing a similar thing to what i want to do. She has collected her main values and unique selling points into her statement and written up beautifully, which is exactly what i want to do with my own statement.



And how could i not include my own personal goddess: Amanda Palmer!


this store is built on a “pay what you want” philosophy for my digital music.

i firmly believe in music being as free as possible. unlocked. shared and spread.
i believe that in order for artists to survive and create, their audiences need to step up and directly support them. 
honor system.
 no judgment. 
if you’re broke – take it. if you love it, come back and kick in later when you have the money.

if you’re rich, think about who you might be karmically covering if you really love this record.

we are the media.

I also release all of my music and writing using the Creative Commons “Attribution-NonCommercial-ShareAlike (CC BY-NC-SA)” license. If you want to understand what this means, google Creative Commons.

LOVE, afp”

I love the genuineness of this one, i can tell it was her who wrote it, it has come from a real creative mind and it isn’t overly conviluted or complicated. I think when i know what i’m doing with myself, this is the kind of style i will be going for. Something real and unabashed, something that people will actually connect with.


Hrmmm….. a lot to think about as a write up my own mission statement…

See you next time for part 3, where i’m making up some evidence…….. stay tuned!

Chloe out.


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