Assignment 1:Mapping Meaning

I’ve recently finished reading Malcom Gladwell’s “The Tipping Point” and was pleasantly suprised to find it a really interesting book. I didn’t expect much from the plain red cover and the first few lines filled me with boredom as I expected a book full of a lists of facts that didn’t mean anything to me that I would never be able to remember, however it was not so. Gladwell dove into the realms of why some ideas, products, behaviour, and various other things “take off” or “tip” and why others do not and all the little factors in-between. He explores people, human behaviour, environmental shifts as well as ad campaigns, fashion trends and so much more.

Gladwell draws on previous research and experiment and explains it in a way that makes sense and that has cultural meaning. He uses interesting statistics (sometimes a little overloaded with information) and examples to get his various points across, drawing out the types of people who cause these “tips” as well as the environments and just what makes an advert “sticky” He also uses anecdotes which makes the book ultimately more enjoyable as it is then on a personal level that we can relate to, as well as this there are various questions or ideas that he poses to the reader for a little bit of reader/writer interaction, making it more than just a mindless read and engaging and involving the reader – making the information “stick” just a little more.

I’ve outlined the basic construction of the book within this mind map, it focuses purely on the main ideas Gladwell makes throughout (the colour on my photo is a little off – I will update with a new image when my camera is working again!):

Mind Mapping-The Tipping Point

This next mind map is more tightly focused within just one chapter. It was the chapter I found most interesting within the book: “The Law of the Few” I think I enjoyed it the most because it involved people and human behaviour which I always grabs my attention. I have completed a basic outline of this chapter within my mind map:

Mind Mapping-The Law of The Few

Bibliography

Condon, William, 1982, “Cultural Microrhythms”, Interaction Rhythms: Perodicity in Communicative Behaviour, Human Sciences Press, New York

Friedman, Howard, 1980, “Understanding and Assessing Nonverbal Expressiveness: The Affective Communication Test”, Journal of Personality and Social Psychology, vol.39, no.2,p.333-351

Granovetter, Mark, 1995, Getting A Job, University of Chicago Press, Chicago

Hackett Fischer, David, 1994, Paul Revere’s Ride, Oxford University Press, New York

Hatfield, Elaine & Cacioppo, John & Rapson, Richard, 1994, Emotional Contagion, Cambridge University Press, Cambridge

Inman, J. Jeffrey & McAlister, Leigh & D. Hoyer, Wayne,1990, “Promotional SignalL Proxy for a Price Cut?”, Journal of Consumer Research, vol.17, p.74-81

Kochen, Manfred, 1989, The Small World, Ablex Publishing Corp., Norwood, New Jersey

Price, Linda & Feick, Lawrence, 1987, “The Market Maven: A Diffuser of Marketplace Information”, Journal of Marketing, vol.51, p.83-97

Price, Linda & Feick, Lawrence & Guskey, Audrey, 1995, “Everyday Market Helping Behaviour”, Journal of Public Policy and Marketing, vo.14, p. 255-266

Price, Linda & Feick, Lawrence & Higie, Robin, 1987, “Types and Amout of Word-of-Mouth Communications About Retailers”, Journal of Retailing, vol.63, p. 260-278

Milgram, Stanley, 1967, The Small World Problem“, Psychology Today, vol.1,p. 60-67

Mullen, Brian, 1986, “Newscasters’ facial expressions and voting behaviour of viewers: Can a smile elect a president?”, Journal of Personality and Social Psychology, vol.51, p.291-295

Tjaden, Brett, Oracle of Bacon, www.cs.virginia.edu/oracle/

Wells, Gary & Petty, Richard, 1980, “The Effects of Overt Head Movements on Persausion”, Basic and Applied Social Psychology, vol.1, no.3, p.219-230

Werner, Carol & Parmalee, Pat, 1979, “Similarity of Activity Preferences Amond Friends: Those Who Play Together Stay Together”, Social Psychology Quarterly, vol.42, p.62-67

Chloe out.

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One thought on “Assignment 1:Mapping Meaning

  1. Hiya,

    It might have been better to use a larger sheet of paper as it does seem a little crammed and may get a bit confusing to look back on. The bigger the better I say :)

    The colouring on the first map could have been a bit better coded, with the initial branches being different colours from each other, which would have made them flow a bit better.

    The Harvard referencing is a bit jumbled. This one is almost right but the city comes before the press and the title needs to be underlined or in italics.

    Granovetter, Mark, 1995, Getting A Job, University of Chicago Press, Chicago

    Kate

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