“Logos are the graphic representation of your company that uniquely states who and what you are within three seconds to a potential customer.” which really isn’t a lot of time at all! In that case, it’s really important that you get it right… that i get it right.
Most people have visual brains, generally we remember and are taken in by images much faster than we would by words. “A picture is worth a thousand words.” cliched but very true, and when talking about your business it just emphasizes the importance on a good logo so much more.
I found a few guidelines here for creating a good logo:
1. Keep it simple.
2. Research your competitors and your audience. This also helps in idea generation.
3. Be different. Don’t copy or imitate.
4. Color choice should be complimentary and related to your brand somehow. Remember to check how it looks in black and white.
5. Logos can include words, graphics, or both.
6. Remember that the logo should look good small and large.
7. Hire a graphic designer.
So right now, i’m going for step 2 and having a look around for logos that i really like and that jewellers i admire are using:
The text is simple, and i love how the O looks like a piece of jewellery.
Nice handwritten style text, with a generally handmade type feel and i like how the motto has been used in the logo.
Nice use of upside down text, like the simpleness.
It’s quite hard to read the text, but i like the idea of this one and it is clear from it what this business is all about.
I like how this one looks like the jewellery they create, it ties the business together nicely.
I really like this one, it’s a bit more complex but you have a clear idea what the business i about as well as a glimpse into what the style of the jewellery is, and the text is clear, quirky and simple.
Of course i had to include Candy Cupcake! I love the candy cupcake logo: it’s very pink! just like the shop, if the name wasn’t doing it for you the imagery lets you know straight away that it’s a cupcake business, the swirls and fancy text set it off nicely and make it look upmarket.
I like how it looks like a stamp/sticker which adds to the handcrafted vision, as well as the nice use of stitching around the edges.
This one is odd, and i like it. The tagline makes it what it is, and it is curious. It has an old-style feel which is nice, but is also modern hipster kitsch… but i still quite like it.
The text in this one is hard to read, but it is obviously a signature. It lets you know straight away that this person is interested in ink and in writing, which naturally i’m drawn to because i like the same things!
I’m sure there are many many many more out there that i like, but for now i think i should move on from drooling over pretty images to trying to create one of my own…. off to the drawing board i go!
See you on the other side…